BASF

1. OVERVIEW

Infosys Consulting secured business with BASF to develop a Lean UX Centre of Excellence (CoE) based in Mannheim, Germany to support innovation propositions from across the enterprise.

2. PROJECT DETAILS

The Project

Client: BASF

Sector: Chemicals

Projects: (1) Learning Portal (2) Non-Trade Portal (3) Virtual Colour Platform

Dates: September to November 2017

Employer: Infosys Consulting

Objectives

The objective of the BASF LeanUX Centre of Excellence was to provide lean UX services to support innovation propositions from across the enterprise.

Problems

BASF was missing a capability to rapidly prototype and test ideas in response to demand for innovation services to benefit customers and employees.

Results

(1) Creation of a LeanUX Playbook

(2) Creation of a LeanUX Centre of Excellence

(3) Multiple innovations prototyped across short 2 week design sprints

Challenges

(1) Very short design sprints packed with design activities and artefacts

(2) Costing, scheduling, preparing and delivering onsite workshops aboard in Germany

(3) Coordinating client-side technical evaluations for onward development of the innovation prototypes

My Role & The Team

I played a UX Director and managed team members which included UX Designers, and coordinated contributions from technical architects. I also managed client relations through the engagements.

Lean UX Centre of Excellence

3. LEAN UX CENTRE OF EXCELLENCE

1. Foundation Sprints

Infosys Consulting developed a Lean UX process, informed by the work of Jeff Gothelf and Josh Seiden. This was based on the practices of Lean Startup, Design Thinking and Agile. Demand into the CoE followed a qualification process and led to planned and costed proposals based on two to three week foundation sprints.

LEAN UX CENTRE OF EXCELLENCE

2. Activities

The foundation sprints started with a 2 day workshop with participation from cross-functional stakeholders. We ran through structured exercises to explore and define the problems to be solved, and to ideate solutions to the problems. Post-workshop activities included write-ups and production of artefacts generated during the workshops, as well as Storyboards, Clickable Prototypes, User Testing, a high-level Product Backlog and a Forward Plan to lead to Design and Build of products and services.